Originating from the traditional knowledge of Indigenous peoples of North America, Echinacea has long been valued by Western herbalists and enthusiasts. This hardy perennial is known for its distinctive purple flowers and aromatic root. Appreciated for generations in herbal culture, it is a popular ingredient in botanical preparations around the world. The root has a warm, earthy flavour with a characteristic tingling sensation on the tongue, especially in high-quality plants containing natural alkylamides.